CM has a direct route in Belgium and direct connections to all Belgian operators. We have direct access to a live MNP database in Belgium and a local office in Brussels (Zaventem).
Alphanumeric senders are not allowed in Belgium. You cannot send SMS with a name/letters as the sender.
The mobile networks in Belgium all use the GSM character set. Unicode messages and concatenated messages are supported.
Dedicated longcodes are available for 2 way messaging services on request.
All operators in Belgium support reliable handset delivery receipts for SMS.
There are no content restrictions for SMS in Belgium other than those that prevent abuse (spam, phishing, etc).
For a better user experience, the Belgian telecom authority decided that dynamic senders are not allowed. The content of a message will determine the shortcode range (for example: 8850 for free bulk traffic). Follow the below diagram to determine the shortcode that matches your content (from top to bottom).
Dynamic numeric senders are not allowed in Belgium. Short codes are allowed after registration of your service and should be 100% free for the end user. Free short codes always start with 8xxx. Consumer Opt-in is mandatory before sending an SMS campaign. This can be done via either SMS, Voice, Paper, Websites etc. The Belgian Blacklist Mechanism requires companies to handle immediately process STOP’ opt-out messages sent by consumers. There is no regulation on sociable hours but marketing campaigns are advised to be sent on weekdays between 7AM and 7PM.