What are the advantages of Push over SMS?

There are several advantages of hybrid push over SMS:

  • Push has a fast and higher delivery rate
  • Push messaging is 50% cheaper than SMS
  • Push will increase the app engagement: when users open the Push message, they will open your app as well.
  • When Push cannot be delivered, the system will use SMS as the alternative route to make sure you keep your 100% reach.
Last modified on: 26/11/2017
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