If you want to check how your sales is doing you can check this with CM Data. For example: if you organize a festival for the third year in a row, you want to check if ticket sales is on schedule compared to last year. You can check this by building the Conversion graph.
The festival in the example has been organized two time before. That is why you see three lines in the graph: 2017, 2018 and 2019. On the X-axis you see minus 175 to zero. This is “number of days until event”. As an event can have a different date per year, you have to use this property. On the Y-axis you see the number of tickets sold. What conclusions can we draw from this conversion graph:
How to make a conversion graph in 3 steps
To be able to compare the three different groups, we first have to specify what these groups are. In this case we want to know how many people bought a ticket in 2017 (group1), 2018 (group 2) and 2019 (group 3). We have to make these three groups before hand.
do this for every group. so you'll have three new segments
build the graph
draw conclusions from conversion graph and investigate
When you've made a conversion graph you can really get to work. Because what do you see? can you draw any conclusions out of this. And if so, why is this year doing worse (or better) then last year?
Check your target groups! is there a specific target group that is acting differently this year? maybe you can target them with a great marketing campaign. Look at ages, gender, demographics, music preferences, etc. to see what causes the downturn or upturn in ticket sales.
If you need more help, please contact you onboarding manager at CM.com